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Is Busyness Getting in the Way of Your Marketing?

Is "Busyness" Getting in the Way of Your Marketing?

Time management plays a critical role in the survival and success of your business. Managing your "business time" effectively makes it easier for you to consistently market your business…and generate the profits essential for growth.

Marketing is everything you do to make your target audience aware of your product/service. It convinces your target market that you provide what they want. It sets up the strategy for the path of least resistance to closing the sale. In other words all the activities leading to the sale.

Entrepreneurs frequently find themselves dealing with the day to day stuff of running their business. This results in putting marketing on the back burner because of the lack of time.

5 ways to manage your time for better marketing and sales results

1. A wise internet marketer once told me to clearly define my target market and identify what an ideal client looks and acts like. Describe them in writing and add plenty of details to the picture. Well worth the effort and time because it really simplifies your marketing efforts.

2. The sales funnel is a great tool in effectively using your marketing time. Comparing the sales process to a funnel, a prospect starts at the top of the funnel (the widest part) and then works through a system to reach the narrow part where they become a customer. By using the sales funnel, you can gauge your marketing activities and quantify your prospects at each stage of the process. Create your sales funnel and define the activities needed to keep it full.

3. Put the law of accumulation on your side. An accumulation of tiny efforts that start slow but eventually snowballs and continues to grow while gathering momentum.

Block 15 minutes a day to do something that keeps your sales funnel full. Just 15 minutes for five days a week equals one hour and fifteen minutes of marketing time. That’s five hours a month devoted strictly to marketing your business. Doing a little bit everyday will produce great results. Consistently do those activities to keep adding to your sales funnel.

4. Another way to keep your funnel full is to devote time to follow up. We often forget about the follow up… make it part of your sales funnel activities. Decide how much of your business schedule you will devote to follow up marketing.

5. Not all marketing actions are created equal. Do the 20% that brings the greatest results. When you consistently devote time to market your business, you begin to discover patterns. Some will produce better results with less effort and time than other activities. Blocking 30 minutes every week to review your marketing efforts can speed passage through your sales funnel.

NOTE: Don’t confuse advertising with marketing. Your marketing plan should include some advertising. Marketing discovers what your client wants and you give it to them…provided it doesn’t fall into the realm of illegal; immoral; or fattening!

Tracking, testing and reviewing your marketing activities will show what works best for your business.

Perhaps you devote a half hour a week to one activity and half hour on another but one produces 20% more sales. Which would one you prefer to devote your marketing time doing?

It’s important to your business success not to let the "busyness" take over and squeeze out time for marketing. Each week devote time to keeping your sales funnel full and improve your sales by focusing on your top marketing activities.

Read the Story behind the sunglass

"The Time Diva"

Ann Rusnak, "The Time Diva" developed a system to show busy self employed solo business owners how to gain more time and increase sales working less hours. Receive the FREE eBook "Thinking Outside the Clock" when you sign up for Time Myth Busting Minutes ezine at: SimpleTimeManagement.com

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